About Us

Come and play with us!

Founded in 1999, our locally owned and independent toy store has been a beloved destination for families for more than 25 years. We’re proud to offer an ever-growing collection of amazing toys and gifts that spark imagination, inspire creativity, and bring joy to kids of all ages. As a community-focused store, we believe in friendly personal service, high-quality products, and the simple magic of play,values that have kept us a trusted favorite for generations.

We promote toys, games, music and puzzles that encourage the development of a child’s mind, and our mission is to help parents, grandparents and friends find that perfect gift. In store you’ll find an eclectic mix of the popular toys, traditional games, picture books, construction toys, jigsaw puzzles, science kits, balance bikes and trikes and everything in between!

We feature gifts for new babies, we offer a beautiful range of baby nursery products, including dummies, tableware, sleep aids, baby baths, nursery sheets & blankets, infant toys and baby clothes.

In addition to our wide selection of toys and gifts, we’re also proud to offer a growing range of musical instruments and accessories. Our range includes everything from kid-friendly starter instruments to quality gear for serious musicians.

Local and overseas brands are sourced with ethics and sustainability always considered. Australian designers are revered, Australian made celebrated. You'll find our cute alternative bricks and mortar toy store street side in the centre of Esperance, Western Australia.