About Us

Established in 1999, our much-loved independent toy store has been part of the Esperance community for more than 25 years. We are proud to be the current family owners, continuing the legacy of a business that has brought joy, imagination, and meaningful play to generations of local families.

Since taking the reins, we’ve been passionate about building on that strong foundation,  curating an ever-growing collection of quality toys and gifts that inspire creativity, encourage learning, and celebrate the simple magic of play.

 As a family-run business, we value friendly, personal service, thoughtfully chosen products, and creating a warm, welcoming space for our community.

We specialise in toys, games, music, and puzzles that support children’s development, helping parents, grandparents, and friends find that perfect gift. In store, you’ll discover an eclectic mix of popular favourites and timeless classics from picture books, construction toys, jigsaw puzzles, science kits, balance bikes and trikes, to all the wonderful things in between.

We also offer a carefully curated range for new babies, including nursery essentials such as dummies, tableware, sleep aids, baby baths, nursery sheets and blankets, infant toys, and baby clothing.

Recently, we’ve proudly expanded our range to include Musical Instruments and Accessories, from fun, beginner-friendly options for kids to quality gear for more serious musicians.

We source both local and international brands with ethics and sustainability in mind, celebrating Australian designers and Australian-made products wherever possible.

You’ll find our cute, alternative bricks-and-mortar toy store street-side in the heart of Esperance, Western Australia.

From our family to yours, we sincerely thank you for your ongoing support.